Privacy
In a nutshell
- A private, business-tier AI model is used for image recognition.
- Your pictures are not used for training.
- You agree that selected pictures can be uploaded to Axiom Hospitality's Fourth social media page.
Everything below says the same thing at greater length. If the two ever disagree, the longer version is the one that counts.
What this covers
Mayfair Day is a photo game run internally by The Shepherd Mayfair for colleagues. This page explains what it collects while you play, why, and what happens to it afterwards. It covers the game only — not your employment records, and not anything else the hotel holds about you.
What is collected
- The name you type
- Shown to everyone else playing, on the register, the standings and beside your photographs. Use whatever you would be happy for colleagues to see.
- The photographs you send in
- Every photograph is shown to everyone playing, whether it is admitted or thrown out.
- Anything you write with a photograph
- Notes, and any comments you leave in the gallery afterwards. Both are shown to everyone playing, with your name.
- Where a photograph was taken
- Your phone asks permission first, and you can refuse and still play. When it is given, the position is attached to the photographs you send in — and to nothing else. You are not tracked between them, and no position is ever shown to other players. It exists so that a firm cannot answer the whole casebook from a single doorway.
- Your likes and votes
- Counted and shown as totals. Who liked what is not displayed.
No account, no email address, no phone number, and no tracking or advertising cookies of any kind. The game stores one anonymous token on your phone so it remembers who you are between screens.
The intelligent judge
Photographs are assessed automatically. When you send one in, the image and any note you wrote are passed to a private, business-tier AI model, which decides whether the photograph shows what the case asked for and writes the caption and tags you see on the wall.
Your pictures are not used to train it. They are processed to return a verdict and are not retained by the model provider for model improvement.
The judge gets the photograph, the note, and the description of the case. It is not given your name, your position, or anything about who you are.
Where your pictures can end up
During the game, everything you send in is visible to everyone else playing. Afterwards, in the gallery, colleagues can like and comment on photographs and vote for the ones they think are the best.
By playing, you agree that selected pictures may be uploaded to Axiom Hospitality's Fourth social media page. Selection is made by the organisers, informed by which pictures the group voted for. Nothing goes to a public social media account, an advertisement, or any external website under this agreement.
If you would rather a particular photograph of yours was not used, tell an organiser and it will be left out. You can ask for it to be deleted entirely.
How long it is kept
Photographs, names, notes and comments are kept for as long as the organisers need them to run the game and share the results afterwards, and are then deleted. Deleting a game removes its photographs permanently and they cannot be recovered.
Your choices
- Refuse the location prompt and play anyway.
- Ask for one of your photographs to be left out of anything shared afterwards.
- Ask for your photographs, notes or comments to be deleted.
- Ask what is held about you and be told.
- Not play at all. It is a game, and nobody is obliged.
Ask an organiser, or write to info@theshepherdmayfair.com.
Who holds it
The Shepherd Mayfair, Stanhope Row, London W1J 7BS.
info@theshepherdmayfair.com
The game runs on infrastructure operated on the hotel's behalf. Photographs and game data are held there and are not sold, shared with advertisers, or used for any purpose other than running the game and sharing the results as described above.